Black, Latine women, and nonbinary folks deserve peace
and to see themselves represented in their exploration of self-care.

Unfortunately, they are not.  

So when Planned Parenthood tasked us with finding a solution,
we collaborated with creatives of color to create an audio experience
for them to truly be seen and heard in the wellness space.

The Award-winning 'TONE'.

The Award-winning 'TONE'.

Click to listen

Tone is a free, digital self-care experience made up of empowering affirmations, sound healing elements, and honest conversations from the community, for the community.

Click to listen

In collaboration with influencers and members of the wellness space, I assisted in selecting the name, Tone, offered insights on how to accurately represent the target audience, researched the talent, and crafted scripts that rang true to them individually.

Listen to my favorite script that I wrote for
Netflix star Never Have I Ever’s Lee Rodriguez:

Social Copy for UNBOTHERED

Social copy for SOMOS en Spanglish

PRESS

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MY FIRST AWARD!
🚨🥰🥲

Client: Planned Parenthood

Collaboration with: Refinery29’s Unbothered and SOMOS

Team:
Group Creative Director: Heather McTavish
Associate Creative Director: Stefanie Gomez
Senior Copywriter: Shakyra Moore
Jr. Art Director: Crystal Anokam
Jr. Copywriter: Alicia Araujo (myself)

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