NEXT OF US
Next Of Us Haircare tasked us to inform their Gen Z audience on porosity. We created a spot where they ‘Spill the Porosi-tea’ using a phone call amongst friends who share their learnings on porosity and how NOU is designed for curly hair porosity.
As the Lead Copywriter, I developed the idea for 'Spill the Porosi-tea' for 15 and 6-second ads. I wrote the scripts, assisted in casting, and supported the creative team on set. I stood next to the Director to ensure the lines were delivered properly and communicated client notes. I also oversaw the hair, makeup, and nail stylist's progress.
The :6s
TEAM:
Director: Iris Kim
Group Creative Director: Nari Kim
Associate Creative Director: Stefanie Gomez
Producer: Kara Bello
Jr Art Director: Crystal Anokam