FORCE OF NATURE
FORCE OF NATURE
Before Roe v Wade, Planned Parenthood tasked us to inspire and mobilize
young women to fight for reproductive rights.
We knew the Supreme Court’s impending decision to overturn Roe V Wade
would rob people with uterus’ of the right to their own bodies.
This setback would discourage many.
So we created a powerful anthem with a rallying cry to
keep their fight alive.
Press
Celebrity Retweets
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Client: Planned Parenthood
Director: Sade Clackens Joseph
Voice over: Natasha Rothwell
Team:
Group Creative Director: Heather McTavish
Associate Creative Director: Stefanie Gomez
Senior Art Director: Lena Laque Almond
Senior Copywriter: Shakyra Moore
Jr. Art Director: Crystal Anokam
Jr. Copywriter: Alicia Araujo (myself)
I pitched and won this project with my creative partner, Crystal Anokam, and we saw it come to life from concept to production.