Pepsi and Mary J Blidge hosted their 3rd annual Strength of a Woman Festival and Summit. Each year Pepsi Dig In partners with Black-owned Restaurauntuers and provides them with resources to promote themselves at the festival.

We were tasked to create content that helps Pepsi Dig In’s audience learn more about Black Women-Owned Restaurauntuers while also interacting with Foodies at the festival.

As the Senior Writer, I concepted the idea of hosting ‘Women on the Street’ interviews and personal interviews with each of the chefs and live foodie reactions. I handled the pre-production calls, co-led the shoot at the SOAW Festival and edit in post-production.

We crafted two social spots, recapping the event, taste tests, and showcasing the top interview moments from the Festival

Creative Team:

ACD: Eddie Barrous
Senior Copywriter: Alicia Araujo
Editors: Johnathan Conklin, Matthew Brennan

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PPFA's "Force of Nature"