In 2020, PEPSI launched Pepsi Dig In, a platform that spotlights Black-owned Restaurants and provides them with resources to elevate their businesses.

Their program, Restaurant Royalty, crowns select Black-Owned Restaurants as Royalty, which provides them with a community stamp of approval and a residency in Las Vegas.

To promote the program, I had the honor of co-writing the script, co-leading the shoot, and editing sessions
for the :90 second spot
that features the iconic serial entrepreneur and Chef, Pinky Cole.