Noom is a weight loss program that uses psychology-based tips and an all-from-app approach.
For our weekly Facebook ads, we were tasked with additional ways to incorporate storytelling into our videos.

So I teamed with an Art Director and Editor, and we compiled UGC footage and quotes from a testimonial.

We highlighted the features in Noom’s program that help initiate healthier habits, but also provide results that go far

BEYOND WEIGHT LOSS.

Noom helps people create a deeper relationship with themselves and, in turn, with the people in their lives.

Noom’s program has many features that encourage downtime.

Noom gives people the tools to change their habits, create new systems, and find the strength to continue.

Noom has tools that give you the autonomy to loose weight your way.

Healthy Mind

I wrote these headlines and call to action for Noom’s mindfulness product, Healthy Mind.
I used relatable analogies to break down what anxiety or stress feels like and show that Noom can help provide a solution.