Black women get discriminated against for their hair and are more likely to lose their jobs.
Dove and the CROWN Coalition have partnered up and passed The CROWN Act,
making hair discrimination illegal in eighteen states.
But it still needs to be illegal nationwide.
Since Black women’s hair is noticed before their achievements, we decided to raise awareness of hair discrimination and put the solution right in users’ hands — signing the Crown Act petition.
Black women have more to offer than what hairstyle they’re rocking.
I am not my hair.
Instagram stories to raise awareness on hair discrimination and the CROWN Coalition as the solution.
Instagram Stories to inform users on the social damage in hair discrimination.
The Fro Grows
Subway Billboard ads with a Fro that grows as more people stare.
Fros Flood Google
When you Google “Professional People” you don’t always get results that represent Black Women.
So we’d partner up with Black creatives to take pictures of Black Professionals and flood Google’s algorithm.
