The Latine community runs on Cafe Bustelo.
They are known for their bold personalities and strong sense of family.
So I helped Cafe Bustelo create a brand voice that resonates with Spanglish-speaking Latine folks.
Cafe Bustelo takes credit for all the powerful moments that happen
and because they drink so much Cafe Bustelo,
Latine people have ‘True Fuerza. (True Strength.)’
Coming soon:
Will expand this campaign to be more inclusive of the Brazilian community who are, too, considered part of the Latine community, and also enjoy Cafe Bustelo with extra fuerza.
Copywriter/Art Direction: Alicia Araujo (Myself)